What is Responsive Web Design?

BUT WHY DO I NEED A RESPONSIVE WEBSITE?

With the world looking to their mobiles more and more each day the need to have access to information on your mobile or tablet is increasing. With so many devices in the market it is nearly impossible to make sure you have covered all your bases.

So how are we handling this?

There are several different approaches on how to best handle this new problem of displaying content for your device.

  • Don’t do anything, the browsers are decent enough on your mobile, so don’t change a thing.
  • Create an app for each platform (Android, Apple, Blackberry, Microsoft)
  • or create a responsive website

Let’s drill down into these approaches in a little more detail.

DOING NOTHING

Ever gone to a website on your phone and had to scroll from left to right just to read a paragraph of text? This is reason enough for you to go responsive, however if you need more, if your site has not been optimized for mobiles and tablets then you are going to find your conversion rate dropping as your potential clients find it harder to explore your site from their mobiles.

CREATING AN APP FOR EACH PLATFORM

Whilst it is appealing to be able to boast that your company has it’s own app, it is often not the most cost effective solution. Custom made apps are often expensive and are typically developed separately for each platform. Content management can also become a nightmare cross platform, with few services offering the ability to manage your content from a single location.

CREATE A RESPONSIVE WEBSITE

This is by far the best approach for your business, not only will you have one site optimized for use across all devices, you will also only need to manage one set of content, this means you save hours in content management giving you more time to perfect your business and focus on your clients!

Want to see a responsive website in action? Try opening this website on multiple devices and comparing the difference!

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