Having to decide between opening another physical location for your store or opening an online store can be a tough one.
You may be thinking, why do I need to open up an online store, you are already confident in running physical stores and you feel like you know of all the risks involved with opening another.
So why even consider opening an online store?
To start with, opening another physical location, whilst being a process you are comfortable with, is also limiting your new target market to the population surrounding your store.
An online store can open up your market to the world.
More importantly though, the costs associated with creating an online store are much lower than that over a physical location.
There is no rent, no electricity fees, minimal staff costs AND it’s open 24 hours!
That means, you can be taking orders whilst you sleep!