Humans now have a smaller attention span than goldfish
The average attention span in 2000 was 12 seconds, in 2013 this average has dropped down to only 8 seconds (Source). It’s easy to see the rapid change in the way we digest and view information just by looking around and seeing everything swipe quickly through their newsfeeds on facebook. Or shortening phases into small digestible acronyms. (TGIF am I right guys!?).
8 seconds isn’t long to communicate to your audience the large amounts of information you may have, which is when a well designed infographic can come in handy.
You might be thinking, what is an infographic?
Basically an infographic is an image that makes it very easy to people to take in large amount of data without having to read paragraphs of text or look at huge spreadsheets full of figures. A well designed infographic should take away all the legwork for your customers, so they can understand exactly what you’re trying to tell them in a short space of time. It summarises your data with graphics.