Alana Healthcare

The client

Alana Healthcare is a women’s health care clinic that was established on the premise of building a team of dedicated healthcare professionals able to deal with all issues of women’s health. With a great time of world recognised gynaecologists, physiotherapists and naturopaths, it’s easy for them to deliver on their philosophy of ‘illuminating women’s health”.

Alana Healthcare approached us to help update their logo and branding to ensure that it still met with all that they were offering.

Brand & Stationery

Along with the updated logo, we created a new brand for the company, introducing new font and colour palettes as well as graphic elements to represent both the values and coastal location of the company.

We then continued the brand across a range of collateral including stationery, brochures and greeting cards, organising the printing and production of all elements on a beautiful soft stock, using techniques such as embossing to really make the collateral stand out.

Requirements
  • Soft and Feminine Brand
  • Not too clinical
  • Represent the beach area
  • Tie in with the clinic waiting area
  • Print production

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Marketing Material

Alana Healthcare are often represented at the top healthcare events around the country, and to complement their offering we created a range of marketing materials offering information about their services to potential clients. This included some pull up banners, brochures and contact forms.

Requirements
  • Easy to recognise branding
  • Reusable for different events
  • Easy to write on stock
  • Print production

Shopfront Signage

Along with the rebrand came an expansion of the Alana Healthcare practice, which provided a great opportunity to refresh the shopfront signage. We created a range of elements to both increase waiting room privacy and catch the attention of passers by. The main section was used to feature the brand, and information for new and existing clients. The top section was lightly frosted to ensure a good amount of natural light still came in, and the bottom was a collage of all the beautiful testimonials that Alana Healthcare has received over the years. These design aspects allow potential clients to get a real feel for the practice before they even walk through the door.

Requirements
  • Eye catching designs
  • List of directors and associates at the practice
  • Contact details
  • Offer privacy to the waiting room

Internal Signage

We also created a range of internal signs to help people find their way around the practice and into the right consult room. These were printed on a beautiful thick matt acrylic and installed using decorative silver bolts.

Requirements
  • Easy to read
  • Informational
  • Consistent Brand

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